Football's billionaire owners are killing the thing they bought

They came for the glamour and the global brand. They are destroying the one thing that made it valuable: the fans

None of this is inevitable. Other countries have faced the same choices and made different ones, not always successfully, but at least with the honesty to admit that a choice was being made. That honesty is what we are missing.

So here is a modest proposal. Instead of another review, another consultation, another carefully worded statement that commits to nothing, let us try something. Let it be small. Let it be imperfect. But let it be real, and let us be honest about what happens when we try.

We have built a system that is very good at explaining why nothing can be done, and very bad at doing anything

Because the alternative is what we have now: a slow drift, punctuated by outrage, followed by silence. And the silence, in the end, is the part that does the most damage.

I do not pretend to have all the answers. But I am increasingly certain that we are not even asking the right questions, and that until we do, the answers we get will keep disappointing us.

The alternative

There is a particular kind of silence that falls over a room when somebody says something obviously true that nobody else has been willing to say. I have been in a lot of those rooms lately.

Let me be clear about what I am not arguing. I am not saying that the people making these decisions are stupid, or malicious, or that they do not care. Most of them care a great deal. That is precisely what makes the outcome so frustrating.

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Marcus Lindqvist
Marcus Lindqvist

Chief sports writer

Marcus Lindqvist is chief sports writer for The Vissyion and has covered six World Cups.

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